Social media has an incredible grip on the way that we talk to each other today – even the royal family has an official Twitter account (@RoyalFamily)! I know this because in the midst of the post-election reporting, it tweeted a picture of David Cameron entering Buckingham palace and the BBC saw fit to mention it. Indeed, when used with good intent, social media is a fabulous way of providing insight into worlds beyond our reach or virtual membership of communities we might wish to join. As such, ELLE Decoration has been carefully building its networks to offer different conversations across each platform: hot news, competitions and shopping on our website, on-the-move chat and opinion via Twitter, and now we’ve added Instagram (@elledecorationuk) to our portfolio, which means behind the scenes access to our shoots and snaps of our style spots as we see them (#EDloves)! For example, we were in Milan for the international design fair in April, probably the biggest forum for the launch of new furniture, lighting and products in Europe, if not the world, and it felt like the perfect opportunity to inaugurate this account by sharing the things that we saw and liked; the joy of such medias being their ability to transport news, views and images around the globe in an instant. Search #EDUKMilan15 on both Twitter and Instagram to see our picks. And, don’t forget, you can join us on Facebook, too (1.2 million likes and counting!).
First published as my Editor’s Letter in the July 2015 edition of ELLE Decoration UK