Letter: The Big Trend issue

Which comes first, the idea for a trend or the trend itself? Or to put it another way, who decides what might capture the zeitgeist of tomorrow? It is the eternal design conundrum, trying to decipher the winds of change and then observing how those stylistic shifts might materialise as real-life looks, sounds, or even tastes. Today, seasonal styles and trends affect everything: our clothes and food, even our cars and, of course, our homes.

In this special issue, we’ve taken a long hard look at what’s out there, scouring the design shows and searching the furniture fairs, and we’ve put together an edit of the people, places, moods, materials and moments that we feel will be big news over the next six months. Everything you need to know to be completely up to date!

First featured as my Editor’s Letter in the August 2016 edition of ELLE Decoration UK

ELLE Decoration 'Trend Issue' Subscriber cover August 2016

ELLE Decoration ‘Trend Issue’ Subscriber cover August 2016


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Categories: Editor's Letters, PONDERINGS

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