ELLE Decoration, as the style magazine for your home, has always encouraged you to have the courage of your interior convictions; to colour and furnish your home in your own way; in other words, to ‘Be Original’. Every month we fill our magazine with as much inspiration and information as possible in order for you to have everything you need to make the best possible choices. We do the work, so you don’t have to! Each issue is a carefully curated collation of different looks, feels and design directions, sometimes expressing an overall flavour (this month it’s about Spring and our desire to embrace the great outdoors) but crucially, every piece of content is underpinned by the ELLE Decoration commitment to publishing only what we believe to be the very best and/or most interesting in any category. That way, you can be confident about the quality and provenance of anything you choose from our pages.
So, as a new season beckons and the days finally feel like they’re getting longer, the time is now for fresh thinking and new ideas. Hence our #BeOriginal call to action! What does it mean? Throughout the year, we’ll be putting together a very select series of events under this banner (talks, exclusive previews, readers’ evenings and more), all with the objective of getting you inspired about great design and the pursuit of turning houses into homes. After all, as Edith Wharton reputedly once said, ‘True originality consists not in a new manner, but in a new vision’. Let’s rethink together what your home could be and #BeOriginal in its realisation. It’s about being confident. It’s about considered choice. It’s about supporting new design. It’s about buying the best you can afford
First published in the May 2015 edition of ELLE Decoration UK